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Frequently Asked Questions
What is digital marketing?
Digital marketing includes all forms of marketing that use an electronic device or the internet. Businesses use different channels of digital marketing such as Search Engine Optimization (SEO) and content marketing.
What digital marketing strategies should I start with?
When starting out with digital marketing, Search Engine Optimization (SEO) should be included in your long-term strategy as it has the highest ROI. In the short-term, focus on paid advertising like Google Adwords to generate immediate traffic.
Why is digital marketing so important?
The way we find services and products has changed drastically in the last twenty years. Since almost everyone has a smartphone nowadays, finding businesses has never been easier. In a few clicks, a customer can find a local business that can help them solve their problem. Customers are actively looking for businesses everyday and being visible online is a great way to connect with them and earn their business.
Not to mention, SEO, which is a part of a digital marketing strategy, is one of the highest ROIs available to real estate investors.
Are digital marketing and SEO the same thing?
No. Digital marketing is an umbrella term used to describe all forms of marketing that use an electronic device or the internet. SEO is a type of marketing that is categorized under the digital marketing term.