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Calculate cost per lead
Marketing costs by channel
What’s your total advertisement spend for this campaign?
Total cost
$
How many potential customers have you reached?
Leads generated
What’s your total advertisement spend for this campaign?
Ad spend/total cost
$
How many potential customers have you reached?
Leads generated
What’s your total advertisement spend for this campaign?
Total cost
$
How many potential customers have you reached?
Leads generated
SEO (Search Engine Optimization)
Your cost per lead for SEO.
N/A
PPC (Pay-Per-Click)
Your cost per lead for PPC campaigns.
N/A
Direct Mail
Your cost per lead for direct mail.
N/A
To improve your SEO and PPC, book a free call with our team.
CPL (Cost per Lead) formula
Cost per lead: It is the amount spent to get a lead.
Total amount spent: Total amount spent on acquiring leads.
Total Generated Leads: Total number of leads acquired.
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Let me ask you something
Do you really know how much you’re paying to get each lead? Not just a ballpark guess—the real number?
If you’re not tracking this, you might as well be throwing cash out the window. The good news? We’ve built a FREE Cost-Per-Lead Calculator to help you figure it out in less than 60 seconds.
Not only will it show you your cost per lead (CPL), but it’ll also give you clarity on how to spend your marketing dollars more wisely.
Oh, and here’s the kicker: once you know your CPL, we can show you how to bring it WAY down using strategies like SEO, so you’re not just competing—you’re dominating your market.
Quick info about cost per lead
What is cost per lead (CPL)?
Your Cost Per Lead (CPL) is the amount of money you spend to generate one lead. A “lead” could be a motivated seller, a property owner looking for cash offers, or anyone you’re targeting as part of your marketing funnel.
For example:
If you spent $5,000 on marketing last month and got 100 leads, your CPL is $50. Easy math, right?
How to calculate CPL?
Here’s the formula:
CPL = Total Marketing Spend ÷ Total Leads Generated
Example:
- Let’s say you spent $2,500 on Facebook ads.
- Those ads brought in 50 motivated seller leads.
- Your CPL is $50 per lead.
Our FREE calculator does all the heavy lifting for you—no spreadsheets, no stress. Just plug in your numbers, and boom, you’ve got your CPL.
What’s a good CPL for real estate investors?
This depends on your marketing channel. Here’s a quick breakdown of CPL benchmarks for real estate investors.
Pro tip: SEO tends to have the lowest CPL over time because once you’re ranking on Google, leads come in organically—meaning no ongoing ad spend.
Marketing Channel
Good CPL
SEO (Search Engine Optimization)
$15–$50 / lead
Facebook Ads
$50–$150 / lead
Google Ads (PPC)
$75–$250 / lead
Direct Mail
$100–$300 / lead
Cold Calling
$20–$50 / lead
How to decrease your cost per lead
Optimize Your SEO
Be the first name people see when they Google “sell my house fast [your city].” Organic traffic = cheap leads.
Target Smarter
Refine your audience for paid ads (e.g., Facebook and Google). Don’t waste money on clicks that won’t convert.
Improve Follow-Up
Leads that don’t convert are expensive. Use tools like automated follow-ups to maximize ROI.
Double Down on What Works
Stop guessing. Use your CPL data to focus your budget on the channels with the best ROI.
Why is knowing your CPL a game-changer?
No more blind spending
Better decision-making
Higher Marketing Profits
Lower CPL = more money in your pocket.
Before
$5,000
25
Initial campaign performance with unoptimized spend.
After
$5,000
150
Improved results after optimizing strategies.
We are trusted by some of the top real estate investors
I’m a real estate investor and Reibar has been managing my SEO for almost 3 years now and it’s been a great experience, and it has been so successful that SEO is now my #1 lead source. As active investors themselves, they understand the nuance of attracting motivated sellers. They started by overhauling my website and made significant improvements to it immediately. Since then, my website has consistently risen in the ranks and I now sit atop my competitive NY market. I have recommended Reibar to multiple friends who have also been equally happy with their performance and I will continue to recommend them.
Ben Wagner
Reibar is the real deal. Highly recommend!
Ryan Zomorodi
They’ve been nothing short of fantastic. The results show. We’ve closed numerous deals. We’re averaging 4 a month, and basically they’re all coming from Reibar. The leads just come in constantly. 2-3 a week. They’re all motivated. Reibar has been fantastic. Highly recommend them.
Chris Poniewaz
Reibar has been part of my success in real estate ever since I joined forces with them back in 2019. Without any fluff, the Reibar marketing team is a group of great individuals who know what they are doing and how to produce results!
Rashard Alomari
Michael DiGiovanni
I have these guys taking care of my SEO and lead generation. Since using these guys, I have noticed a dramatic increase in my online traffic as well as an increase in call volume. I am ecstatic with the service!
Jason Ault
We have been working with Reibar for a while now and have seen an improvement in our sales efforts through them. Expensive but worth it. The team is efficient and a pleasure to work with.
Greta Graves
Frequently asked questions
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Ready to take control of your marketing?
Get our FREE Cost-Per-Lead Calculator today and finally see where your marketing dollars are going. It’s simple, it’s fast, and it’s your first step toward becoming an investing machine.
Once you’ve got your numbers, let’s jump on a quick call. We’ll show you exactly how we can help you lower your CPL using SEO to get consistent, organic leads.