Cost per lead: It is the amount spent to get a lead.
Total amount spent: Total amount spent on acquiring leads.
Total Generated Leads: Total number of leads acquired.
FEATURED ON
Let me ask you something
Do you really know how much you’re paying to get each lead? Not just a ballpark guess—the real number?
If you’re not tracking this, you might as well be throwing cash out the window. The good news? We’ve built a FREE Cost-Per-Lead Calculator to help you figure it out in less than 60 seconds.
Not only will it show you your cost per lead (CPL), but it’ll also give you clarity on how to spend your marketing dollars more wisely.
Oh, and here’s the kicker: once you know your CPL, we can show you how to bring it WAY down using strategies like SEO, so you’re not just competing—you’re dominating your market.
ABOUT CPL
Quick info about cost per lead
What is cost per lead (CPL)?
1
Your Cost Per Lead (CPL) is the amount of money you spend to generate one lead. A “lead” could be a motivated seller, a property owner looking for cash offers, or anyone you’re targeting as part of your marketing funnel.
2
For example:
If you spent $5,000 on marketing last month and got 100 leads, your CPL is $50. Easy math, right?
This depends on your marketing channel. Here’s a quick breakdown of CPL benchmarks for real estate investors.
Pro tip: SEO tends to have the lowest CPL over time because once you’re ranking on Google, leads come in organically—meaning no ongoing ad spend.
Marketing Channel
Good CPL
SEO (Search Engine Optimization)
$15–$50 / lead
Facebook Ads
$50–$150 / lead
Google Ads (PPC)
$75–$250 / lead
Direct Mail
$100–$300 / lead
Cold Calling
$20–$50 / lead
CPL TIPS
How to decrease your cost per lead
Optimize Your SEO
Be the first name people see when they Google “sell my house fast [your city].” Organic traffic = cheap leads.
Target Smarter
Refine your audience for paid ads (e.g., Facebook and Google). Don’t waste money on clicks that won’t convert.
Improve Follow-Up
Leads that don’t convert are expensive. Use tools like automated follow-ups to maximize ROI.
Double Down on What Works
Stop guessing. Use your CPL data to focus your budget on the channels with the best ROI.
IMPACT
Why is knowing your CPL a game-changer?
No more blind spending
You’ll know EXACTLY where your marketing dollars are going.
Better decision-making
Focus on high-performing channels and cut the dead weight.
Higher Marketing Profits
Lower CPL = more money in your pocket.
Before
Marketing spend
$5,000
Leads Generated
25
CPL
$200.00
Initial campaign performance with unoptimized spend.
After
Marketing spend
$5,000
Leads Generated
150
CPL
$30.00
Improved results after optimizing strategies.
TESTIMONIALS
We are trusted by some of the top real estate investors
Chris Poniewaz
Real Estate Agent
Jason Ault
Real Estate Agent
Ben Wagner
Real Estate Agent
Chris Poniewaz
Real Estate Agent
Jason Ault
Real Estate Agent
Ben Wagner
Real Estate Agent
I’m a real estate investor and Reibar has been managing my SEO for almost 3 years now and it’s been a great experience, and it has been so successful that SEO is now my #1 lead source. As active investors themselves, they understand the nuance of attracting motivated sellers. They started by overhauling my website and made significant improvements to it immediately. Since then, my website has consistently risen in the ranks and I now sit atop my competitive NY market. I have recommended Reibar to multiple friends who have also been equally happy with their performance and I will continue to recommend them.
Ben Wagner
Leave The Key Homebuyers
Reibar is the real deal. Highly recommend!
Ryan Zomorodi
Real Estate Investor
They’ve been nothing short of fantastic. The results show. We’ve closed numerous deals. We’re averaging 4 a month, and basically they’re all coming from Reibar. The leads just come in constantly. 2-3 a week. They’re all motivated. Reibar has been fantastic. Highly recommend them.
Chris Poniewaz
Cream City Home Buyers
Reibar has been part of my success in real estate ever since I joined forces with them back in 2019. Without any fluff, the Reibar marketing team is a group of great individuals who know what they are doing and how to produce results!
Rashard Alomari
Fair Cash Deal
Simply the best in the business. Bar none! If you are looking for the best real estate digital marketing agency, congratulations. You found them!
Michael DiGiovanni
Storydoor
I have these guys taking care of my SEO and lead generation. Since using these guys, I have noticed a dramatic increase in my online traffic as well as an increase in call volume. I am ecstatic with the service!
Jason Ault
Element Homebuyers
We have been working with Reibar for a while now and have seen an improvement in our sales efforts through them. Expensive but worth it. The team is efficient and a pleasure to work with.
Greta Graves
Real Estate Investor
FAQ
Frequently asked questions
What is your cost per lead calculator?
A custom tool that helps real estate investors determine their true marketing costs and optimize their ROI. Input your numbers and get actionable insights instantly.
Why is it free?
We offer this calculator at no cost to demonstrate our expertise in real estate marketing. If you find value in the calculator, you may want to explore our SEO and website services.
How do I get started?
Once you fill out the form, we’ll generate your audit and send it to your inbox within a few hours.
What happens after I use the calculator?
You’ll get a detailed breakdown of your marketing costs and ROI. When you schedule a call with us, we’ll analyze your numbers and suggest strategies to reduce costs and increase leads.
Will this work for my real estate investing business?
Yes. The calculator is specifically designed for real estate investors, whether you’re focusing on wholesale, fix-and-flip, or buy-and-hold strategies.
Ready to take control of your marketing?
Get our FREE Cost-Per-Lead Calculator today and finally see where your marketing dollars are going. It’s simple, it’s fast, and it’s your first step toward becoming an investing machine.
Once you’ve got your numbers, let’s jump on a quick call. We’ll show you exactly how we can help you lower your CPL using SEO to get consistent, organic leads.