Developing a list of keywords is an essential early step to taking control of your SEO as a real estate investor. It’s also a step that cannot be taken lightly. The topics, phrases, and terms that you use will play a powerful role in your success or failure.

One of the most important things to remember when choosing keywords is that you must match them to the traffic you want for your website. You aren’t likely to get the results you want if you try to capture as much traffic as possible. 

In this guide, you’re going to learn what it means to choose keywords for searcher intent. Then, you’re going to be introduced to sets of keywords that match user intent for different real estate investing purposes. For each one, you’ll get lists of example keywords you can use.

At the end, you’ll get some tips for taking these starter lists of keywords and turning them into a professional set that you can use to compete with other investors.

What is Searcher Intent, and what role does it play in real estate SEO?

Searcher intent refers to the need that is driving a user when they perform a search. Many searchers are trying to sell their homes, but they don’t all have the same preferences or sense of urgency.

You need to make decisions based on intent because Google’s algorithm resists letting you target every type of search simultaneously. If you don’t focus your keywords around a specific intent, your pages won’t rank competitively for any of them.

Urgency is a key factor for many real estate investors. You want sellers who are as eager to sell as possible. Standard keywords like “sell my home” may not be useful to you, because that keyword is used by all types of home sellers—including those who will hold out for years to get the right offer.

However, intent (and awareness of terms) isn’t even the same among a narrow group like motivated sellers. In the following sections, you’re going to be introduced to 4 families of keywords for real estate investors. You’ll when they should be used, and the keywords you can use to target the right intent. 

  • Sell house fast
  • Cash for houses
  • We buy houses
  • Buy my home

Sell house fast

One of the easiest ways to target motivated sellers is to target people who want to sell their home “fast”. These home sellers may be motivated by many different factors that can be further targeted in your titles, content and design. They may be experiencing:

  • A job relocation
  • Retirement downsizing
  • A desire to change school districts in time for registration

To target these search searchers, make sure that your site and practices are consistent with the keywords you are using. To build trust with them, you should have an information request form front-and-center. Make sure to respond to any messages from them quickly.

The following sample keywords can help you attract them from the search page. 

Sample Keywords

Keyword Volume Keyword difficulty
best way to sell house and buy another 90 87.63
desperate to sell house 90 78.71
how to sell house quickly 390 86.4
i need to sell house fast 50 77.84
i sell houses 210 82.48
need to sell house fast 170 77.39
people who sell houses 590 89.64
prayer to st joseph to sell house fast 210 60.66
sell house fast 2400 74.45
sell house fast for cash 210 66.03
sell house for cash 1300 67.17
sell house online 590 80.6
sell house quickly 590 75.65
sell house to company 880 78.38
simple sell house 90 60.19
tips to sell house fast 140 84.08
we sell houses 110 67.48
we sell houses fast 50 51.3

Cash for houses

Motivated sellers may communicate their intent by using terms that indicate they want to sell their homes for cash. This is a distinct intent. Unlike the last set of sellers, they may not want to sell fast if they can’t get cash.

Cash sellers are often fine with taking a loss as long as they can get the price in cold cash. That makes this set great keywords for real estate investors. In order to target them more effectively, consider other motivations. Sellers who are looking for cash may be motivated by:

  • A preference for cash in all matters
  • A need for capital to resolve debts
  • Will to move onto their own next investment property

Consider that cash-motivated sellers may also be real estate investors. If you find that many of your site’s visitors have this in common, you can target it in the rest of your content.

Sample Keywords

Keyword Volume Keyword difficulty
cash for houses 1900 55.09
cash for houses near me 90 0
cash for houses reviews 40 71.24
cash for houses scams 110 61.51
people who pay cash for houses 50 74.57
we pay cash for houses 140 60.58
we pay cash for houses scam 70 62.52

We buy houses

“We buy houses” is a phrase that has been used by many major real estate businesses in slogans and advertisements. As a result, it has a high level of penetration in the market.

Searchers who use the phrase are motivated by the intent to find a buyer quickly. If they’re searching for buyers, it’s important to consider that they may want more information about the company they’re selling to than other types of searches.

If you choose to target this family of keywords, make sure you the page that they’re landing on has some information about how you set yourself apart from other local home buyers.

Sample Keywords

Keyword Volume Keyword difficulty
we buy houses 12100 53.02
we buy houses any condition 210 51.33
we buy houses as is 90 0
we buy houses asap 50 39.58
we buy houses fast 390 47.69
we buy houses fast for cash 170 47.31
we buy houses for cash 2900 58.93
we buy houses for cash near me 480 59.49
we buy houses for cash reviews 390 67.39
we buy houses fort worth 110 40.63
we buy houses full price 70 57.11
we buy houses homes 90 0
we buy houses near me 260 58.19
we buy houses pros and cons 70 50.9
we buy houses reviews 480 64.77
we buy houses unethical 140 54.66

Buy my home

Another way that searchers search directly for buyers is by using verb phrases like “buy my home.” This directness often signals a will to sell quickly. The additional search terms they use, such as “buy my home now”, or “buy my house fast” can signal more about their intent. 

With this family of keywords, it’s important to watch incoming traffic to see what additional terms are being used most often.

Sample Keywords

Keyword Volume Keyword difficulty
buy my home 390 64.14
buy my home for cash 140 71.82
buy my home for cash now 70 64.92
buy my house 2900 59.96
buy my house and rent it back to me 50 69.44
buy my house as is 70 69.1
buy my house fast 140 46.78
buy my house fast reviews 90 62.96
buy my house for cash 390 65.23
buy my house now 390 59.31
buy my house website 90 57.74
how to find an investor to buy my house 70 61.08
investors to buy my house 50 69.1
need someone to buy my house 50 62.54
someone wants to buy my house for cash 50 78.88
who will buy my house for cash 90 68.05

Developing New Keywords 

These starter sets of keywords will be useful for initially optimizing your site. Still, suppose you want to compete with other real estate investors who understand SEO. In that case, you will need to implement more specific and professional sets built by a real estate investor SEO team.

Here are some tips for how you can turn your starter lists into something more powerful

  1. Go local: The importance of making your keywords local cannot be overstated. Nearly all property buyers are looking for property in a specific area. Your keywords should include local regions.
  2. Be specific: If you purchase properties that are even more specialized than the lists provided here, make sure that you choose keywords that are just as specific.
  3. Go Pro: Experts who handle real estate investor SEO create lists that involve hundreds of related terms rather than just a few general ones. They also know how to deploy keywords for the most potent effect 

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